Wang Shicheng: to promote the development of gifts is our responsibility
"No investigation will not say" right to a whole lot of industry come to the conclusion and see the direction of industrial development, will do much of the investigative work. China Federation of Light Industry as a vice president, Wang Shicheng in this gift is in the development phase of industry research, devoted a great deal of effort. Wang Shicheng, gift industries in the market where more and more important position, the prospects are very broad, industry studies will be of great significance.

     In just over one-hour interview, Wang Shicheng gifts in the development of industry, the problems and the development direction and have come to their own conclusions. And in this, Wang Shicheng spent a long time in Guangdong, Zhejiang and other gifts on the production, visited hundreds of larger gifts production enterprises. Wang Shicheng, a trade association for the people, we need to rise to this industry is slowly be sufficient to give it more attention and guidance services.

     "Although the industry itself is the gift industries, but it is rich in cultural heritage," Wang Shicheng said that before the economy is lagging behind the times, as a gift has been conveyed blessings in the form of the performance, as is now the case is not great variety of exquisite workmanship. With the rapid economic development and improve the living standards of citizens, as a gift has been the extension of the development of consumer goods, a state, government, business and marketing essential commodities market. China is the leading nation, and send etiquette requires vector, as the carrier gifts, their status will be increasingly important.

     After the gift market survey and research on the trade and the authority of negotiations, in order to facilitate the gift industry as a whole to make sure Wang Shicheng and others do the right gift classification. The first classification is based on material points, including glass, jade, plastic, wood, etc., but this classification include more items and miscellaneous. The second classification is currently being accepted by the majority of the people, namely the use classification, including, the Chief of State, business marketing class, festive Memorial category, leisure gardening class, decorative accessories category, the votes of the six coin collectors, said Wang Shicheng, although this classification has been largely summarized the current gift the type, but there are those who question the industry to discuss common perfect.

     A detailed breakdown, industry associations can provide better services for enterprises, in the gift industry norms, orderly and healthy development.

     Talking about how the association's services to enterprises and gift industry as a whole, according to Wang Shicheng its light industry associations in other years work experience, made a number of recommendations.

     First, under the current industry status quo, establish a standardized system, so that their production and testing refer to promote the orderly development of enterprises; Wang Shicheng said that the gift is the status of enterprise standards, industry standards, and no national standard. As an industry we must develop similar products in the birth of a unified standard norms, gift industry should not be an exception.

     The second is for the establishment of vocational training and skills certification system; Wang Shicheng said the design is the gift of power forward, therefore, a designer gift vocational skills accreditation system is very necessary.

     The third gift is promoting brand-building; Wang Shicheng said that the gift industry to develop short time, the market share is relatively low, the majority of poor corporate brand awareness, the status quo is not conducive to the development of the industry. Now that could be taken would be to establish some industry sectors in the name brand, continues to expand its influence gradually introduced to the community, close to the Chinese brand name, allow enterprises to establish brand awareness.

     The fourth is to promote international exchanges and cooperation; In other words, industry associations with similar international organizations to establish friendly relations, learn from each other and draw on the trade organizations help promote exchanges and cooperation between enterprises of the exchange. For enterprises, a comparison can be an improvement.
     Fifth, nurture gifts regional production characteristics; That is the gift to the combined production, the market share of the famous high-producing areas that conferred a form clusters economy, would help in the exchange and inter-enterprise communication industry chain, a region of a large platform.
The sixth is to maintain security industry, anti-dumping. Wang Shicheng, now the international market changes, and gift manufacturers are taking a lot of export channels, therefore maintaining the security industry is still important.

     With the full support of trade associations and such comprehensive services that gift industries in the near future rapid rise. Wang Shicheng said that the role of trade organizations that some companies do not want to do, according to the needs of the market and enterprises need to provide services. In his view, promote the gift industry norms, health development has become a responsibility and a commitment that he will make more effort and responsibility.